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Social Prospecting and Scoring: The Missing Link to Social Marketing ROI
How well do you know your social followers? Do you know how many of them are brand ambassadors, what they like about your brand, and what they say about it? Do you know who else is out there that...
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Social Prospecting & Scoring: The Missing Link to Social Marketing ROI...
Social marketing, at its best, leverages data driven by dialog to achieve business objectives. For example, a running shoe company will monitor social media streams for relevant conversations, engage...
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McKinsey Weighs In on the Future of the Social Economy
Despite the popularity of social media with businesses, new research from McKinsey suggests that businesses are leaving value on the table, to the tune of billions of potential dollars. When McKinsey...
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A Marketer’s Guide to Social Scoring (Infographic)
Want to drive engagement and sales from your social media leads? How about increasing conversion rates by 79%? I explain the various steps of developing a social lead scoring program and more in my...
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